D'MUSIC NIGHT CLUB

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Context:

When D’Music approached XPR Labs for an immersive venue, they knew that the format would work perfectly for their own clientele. Not only were they working with nine platinum artists, they were actively exploring the exciting new possibilities in Web 3.0, including immersive technology. Add time-sensitive plans for a mixed reality event to launch the venue, and XPR was knee deep in an exciting new project.

Challenge:

To make D’Music’s VR dreams become a not-so-virtual reality, XPR would have to fill a few key needs. First, to convert D’Music’s existing nightclub into a digital twin, with interactive elements, high visual fidelity, and cutting-edge special effects. The venue would also need to be ready to host a high energy mixed reality event, featuring live musicians, music, and light shows. Finally, the event itself would need to be hosted and coordinated with its physical counterpart.

Solution:

Over the course of a few weeks, with design guidance from D’Music, a classy, sophisticated nightclub was designed. Then, a plethora of special effects were added, including music-synced lighting, disco balls, DJ and stage utilities, and VIP amenities. For the virtual event, XPR planned an immersive party, featuring some of the most popular VR musicians. Simultaneously, XPR representatives flew to Texas to attend the physical event, where they fitted D’Music’s partygoers with headsets to join the fun.

Results:

The mixed reality event worked wonders — over the course of three hours, dozens were arranged back-to-back, exposing D’Music’s valued VIPs to VR and immersive events. For XPR’s developers, the production of the D’Music Clubhouse laid a foundation for new special effects that could be deployed in other venues. The event itself also further cemented XPR’s reputation as a major player in mixed reality events.